A new advertisement for Guinness – known of course for iconic adverts over the years – is causing quite a debate over the pond where it has been showing since September. SPOILER ALERT: Before reading further watch the advert:
I don’t know whether the advert will be shown in the UK and Europe – it does feel very US oriented and I imagine it would need to be adapted were it ever shown here. However, some have concluded that it contains a message of charity and pity. I on the other hand felt that the twist in the tail deliberately confronted such feelings and that ultimately it was a message about what it meant to be a team. That is, it was a message about inclusion and shared endeavor.
I’d be fascinated to know what others think. Oh, and is worth watching a couple of times and paying particular attention to what the guy in the black t-shirt says at the end of the game….