Pure genius, or just patronising?

A new advertisement for Guinness – known of course for iconic adverts over the years – is causing quite a debate over the pond where it has been showing since September. SPOILER ALERT: Before reading further watch the advert:

I don’t know whether the advert will be shown in the UK and Europe – it does feel very US oriented and I imagine it would need to be adapted were it ever shown here.  However, some have concluded that it contains a message of charity and pity.  I on the other hand felt that the twist in the tail deliberately confronted such feelings and that ultimately it was a message about what it meant to be a team.  That is, it was a message about inclusion and shared endeavor.

I’d be fascinated to know what others think.  Oh, and is worth watching a couple of times and paying particular attention to what the guy in the black t-shirt says at the end of the game….

Advertisements

One thought on “Pure genius, or just patronising?

  1. I watched the advert. I came to the same conclusion as you. It does have ‘a message about inclusion and shared endeavours.’

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s